How To Make Your Computer Print Money In 6 Easy Steps
I bet that got your attention, didn't it? I've been working on my headlines. Sorry to disappoint you but this article isn't about counterfeiting or how to get rich quick. It's about how to create a successful website which will draw lots of traffic and make you lots of money. This is an enormous subject and you could write a book on each different step. I'm just going to provide a general outline here of the 6 crucial steps to creating a website that's successful over the long term. 1 – Pick Your Niche Choose something you enjoy researching and writing about because you're going to spend a lot of time doing both.
It shouldn't have a lot of competition. For example, don't choose "electronics." I guarantee you'll never get a better ranking in the search engines than Sony or Amazon.com. Narrow it down to something like "high end audiophile speakers".
Do some research. Check out how much your keywords are going to cost for advertising. If they're really expensive you might want to choose another niche. Check out some sites with similar subject matter so you can see who you're going to be competing with for rankings in the search engines. 2 – Choose Your Service Providers And Register Your Domain Your service providers must be reliable. If your internet connection is always going down or your server is constantly crashing it's going to be difficult to maintain a successful business. Don't skimp on quality just to save a few pennies here. Your domain name should contain your most important keyword that you're hoping to rank well for in the search engines. It should be something unique that's related to your niche and easily brandable. By brandable I mean easy for people to remember and associate with your site.
Some call it "mindshare". 3 – Create Your Content Your content must be unique. If you're content is plagiarized, Google will tend to ignore you. They now recognize duplicate content and refuse to list it. They want to provide their users with useful results. People have been slapping together crappy "made for adsense" websites by just copying and pasting content and Google's decided to put an end to it. My advice is not to mess with Google. They're the 900 lb gorilla of the internet that you really don't want to piss off. If you can't get listed in the search engines, you're pretty much doomed from the start. So give them what they want.
You'll need 30-100 pages of good content before you even put up a website. You could just start with a few pages and add a page day – like you would with a blog – but it will take you longer to get indexed. Are you noticing a theme about the search engines here? 4 - Create Your Website You're either going to have to use a program like Dreamweaver or a Content Management System. I'd suggest considering a CMS. You'll need to update your website frequently, and even for experienced web designers this can be difficult. A CMS removes all the hassles of publishing new content daily. However, you have to make sure your CMS is search engine friendly. Probably the easiest thing to do for a beginner is use a blogging program like Wordpress. Search engines LOVE blogs, they're very easy to update, and best of all Wordpress is FREE. You should create the website with search engine optimization in mind right from the start.
SEO is a very in-depth subject that I can't get into here. Basically, you'll want to make sure your website can be easily crawled by the search engine robots or "spiders". This requires all kinds of things like proper meta-tags and making sure you have good keyword density on your pages. Also, you MUST make sure all your pages load quickly. Much of the world still doesn't have broadband. The average surfer will only wait about 4 seconds before they click off elsewhere. If your pages load too slowly you will be losing massive amounts of traffic. Navigation is very important as well. If people have a hard time finding their way around they'll quickly get frustrated and leave.
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